Thursday, August 11, 2022
HomeFactsHow To Get More Roofing Jobs

How To Get More Roofing Jobs

Get Focused And Be A Go

How To Get Commercial Roofing Jobs As A Residential Contractor

Aside from skills and gaining experience, success in roofing sales comes down to attitude. You cant wait around for opportunities to fall into your lap. You cant talk to as few people as possible. You cant be afraid to knock on a door or pick up the phone.

The most successful roofing sales reps are quick to talk to homeowners, knock on lots of doors, take lots of phone calls, and seek out opportunities to sell. They dont wait around they make things happen.

Beating Your Competitors To New Opportunities

Whats the #1 law of marketing? Well, as Al Ries and Jack Trout point out in their book The 22 Immutable Laws of Marketing, Its better to be first than it is to be better. Of course, if you can be both, thats great too.

The key to your long-term success is turning that actionable data you get from PropertyRadar and turning it into successful direct marketing campaigns. Heres how you do that:

Setup Google My Business To Start Your Roofing Seo

Formerly known as Google Places, is Googles online directory of businesses that connects customers with local service providers.

Google My Business is the platform you need to register with to have your business show up on Google Maps, Google Search, and Google Earth. Even if you dont have a website, you should have a Google My Business profile. Its a crucial requirement for local search engine optimization and an excellent place to kick off your roofing marketing campaign.

Setting up Google My Business is free and easy. First, its worth checking your business isnt already listed. If you do find a listing, simply follow Googles process to claim it. Google also provides useful instructions on .

Read Also: How To Extend A Metal Roof Overhang

Roofing Leads: How To Get More Roofing Installation Jobs

As a roofing company, some challenges come with the limitation of only being able to work based on the number of clients you have. Lets face it, your continued success is based on how much work you were able to get done. Therefore, getting leads is important because the more leads you get, the more money you make.

Getting a client to request roofing services isnt as simple as selling an everyday product like food or clothes. There has to be a genuine need for it this factor means that finding your next client can be a task of its own.

In this article, well be looking into different ways that your roofing company can set itself up to get roofing leads, use roofing lead generation sites that will be beneficial to your company, and make your brand rectify itself if it already has a bad name. Stay tuned, because this is undoubtedly a must-read guide.

Strategic Allianceslowe’s Home Depot

Facebook Ads for Roofers: How To Get More Roofing Jobs

A lot of roofers have created partnerships with the dominant suppliers in their market. Suppliers like Lowe’s and Home Depot have brand recognition that a lot of small roofing businesses have trouble competing with.

If you cant beat them join them!

There are a lot of roofing contractors that have formed partnerships with these companies and used them to serve their clients. I dont know what the terms are but if you can get a steady stream of leads using these partnerships than this will be great for your business.

Also Check: Rv Rubber Roof Repair Kit

Roofing Leads Guide 17 Ways To Get More In 2022

This guide is getting a much needed update for 2022. The world has been shaken up, old tactics are getting less effective. The pounding doors people are still loud, but less confident.

Estimated Read Time: 29 minutes

This guide is getting a much needed update for 2022.

The world has been shaken up, old tactics are getting less effective.

The pounding doors people are still loud, but less confident.

Your instincts are right if you dont OWN DIGITAL, then youre possibly missing out on a huge treasure trove of leads that you just wont get through door-knocking.

  • Take action now and get more roofing leads in 2022
  • Pay Per Click Aka Search Engine Marketing

    Here are some pay per click stats that will blow you away:

    • Businesses make an average of $2 in income for every $1 they spend in
    • On average, 41% of clicks go to the top 3 paid ads on the search results page.
    • 85% of people use the internet to find local businesses.
    • PPC visitors are 50% more likely to purchase something than organic visitors.

    Even with the rising costs, pay per click is one of the most effective and fastest ways to start generating leads for your business. You can start seeing leads within a week if you set up your campaign correctly.

    In the roofing space, you can generate both residential and commercial leads for your business using pay per click. Adwords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads.

    Recommended Reading: Skylight On Metal Roof

    Is Your Phone Number Click To Call On Mobile

    Every local roofing website should have a significant click to call contact number at the top of every page.

    Please dont make the visitor search for it.

    Because they wont.

    Therefore, were going to need to focus on your website, first and foremost.

    Is your roofing website doing enough to inspire those who need you?

    To convert on those all-important first clicks, youre going to need to make sure you offer plenty of detail on your services.

    Whats more, every page needs to have a particular purpose, a job if you like.

    Even if you put hours and hours into marketing efforts elsewhere, a poor website is going to let you down in the long run.

    Google and users demand quality content, clear answers to searcher questions, and an effective roofing landing page.

    Every page on your roofing company website should either educate or convert.

    An example of a page that educates is a service page.

    Equipter Is Here To Help Enhance Your Professionalism

    Roofing Contractors – Get More Jobs

    Weve been offering equipment that streamlines debris management and production for over 15 years. Our most popular product, the RB4000, is available for purchase and we have nearly 200 third-party rental locations. Click the button below to find the closest Equipter rental location to you!

    Apply these tips to keep getting jobs for your roofing company and dont forget to keep checking out our website for weekly articles to help grow your business!

    Disclaimer: Equipter is not an employment agency. Our goal is to help enhance your roofing sales, production, and followup processes that can take your roofing business to the next level.

    You May Like: Travel Trailer Roof Repair Kit

    Propertyradar Mobile App As Your Field Sales Software

    When you, or a team member, are out in the field working, meeting with prospective customers, or evaluating potential projects, having the ability to capture and save images, notes, and even files on the fly can help save you time and money. Even better, it ensures you don’t miss out on an unexpected opportunity.

    PropertyRadars mobile app is your field sales software tool you can turn to capture those crucial details to dive into deeper later or to have your team back at the office run analysis for you.

    Now That Youve Hired Them How Can You Keep Them

    The huge demand, short supply and competition for skilled workers is so great, its not uncommon for companies to poach roofing crews. Offers of higher pay or better benefits can be hard to counter but there are other ways to promote loyalty and reward performance.

    Roofing contractors who have worked with IKO products, services and sales reps often comment on how they feel listened to and valued. Were proud to have made them feel a part of our family business and we hope that these pointers weve just provided will help you attract and retain good people, too.

    The information on this website is subject to change without notice. IKO assumes no responsibility for errors that may appear on this website.

    IKO strives to accurately reproduce the screen images of the shingle swatches and house photos shown. However, due to manufacturing variances, the limitations of your monitor resolution and the variation in natural exterior lighting, actual colors may vary from the images you see. To ensure complete satisfaction you should make final color selections from several full size shingles and view a sample of the product installed on a home. Please refer to our Legal Notices for U.S.A. or our Legal Notices for Canada.

    Also Check: Install Ondura Roof Panels

    Master Seo For Roofers

    Above we mentioned that we made sure the roofers new website targeted higher-paying roofing jobs. Want to know how we do that?

    Search engine optimization, thats how.

    Over 93% of online experiences begin with a search engine and 47% of individuals click on one of the first three listings in the search results page. Not only that, but there are also more than 1.2 million online searches for roofing services each month:

    If you want these searchers to become quality, exclusive roofing leads you need to show up in the top of Google search results. The top listing commands 19.2% of total clicks, and the click-through-rate drops dramatically from there. Optimizing your website and local listings can make the difference between a customer in need calling youor calling your competitor.

    Heres how it works: Google and other search engines crawl pages on the web, categorizing them and indexing them in what would be the universes biggest library. When you search for something, youre putting in a request to the library. Google uses machine learning and artificial intelligence to decipher your search term and spit out web pages youll find useful.

    Heres where SEO comes in. Search crawlers speak a different language than we doHTML. So, they need some extra help to determine what a web page is about so they can correctly index it.

    While there are more than 200 actual ranking signals, heres what you should focus on if you want your roofing marketing plan to work:

    • Domain age

    Cater To Your Ideal Customer

    How to Get More Roofing Jobs: Do These 3 Things

    There is a big difference between generating traffic and generating qualified traffic. The difference is in your conversion rate. Maybe you prefer to work with commercial buildings. Or perhaps you get the most sales from upper-middle class-homeowners. Whatever your niche, create web pages and ads that target these customers specifically. Accurate targeting will send more qualified leads your way and increase your conversion rate.

    The more you cater to specific needs, the more likely youll be to get your company in front of the right people. If you work with commercial properties, discuss topics relevant to this audience. Commercial buildings might be more likely to have metal roofs. They might house several tenants or have many locations nationwide. Content and ads relevant to your customers show you understand their needs.

    Also Check: Extending Roof Overhang

    We’ve Brought Over 2008000 Leads To Our Pros

    • One of the better online lead services.

      – Ron L., Sure-Lok Homes

    • “Looking for a metal roof quote on a low pitch roof approximately 400 square feet.”
    • “We have a leak in a steel roof. Open to replacing half the roof.”
    • “Current roof has a couple of leaks. Would want to evaluate options, such as metal or tile.”
    • “Home is 16-years-old and shingles are not good. Also, tree damaged roof. Can you help?”
    • “Metal roof is leaking and needs caulking in some areas before I am ready to replace entire roof.”
    • “Replacing ceramic tile roof and entire gutter system.”
    • “Need new roof and rafters checked for structure and replacement. Also need an extension added to back patio from roofline.”
    • “I would like to replace my garage roof.”
    • “My roof is leaking in the attic and in the den/addition. Can you help?”
    • “Need to place metal roof on top of two layers of shingles.”
    • “We want to upgrade our roof from asphalt to a tile roof and reinforce roof to carry the load.”
    • “Roof is leaking. We have a ranch home with plywood under roof/metal roofing. It is a small 1,200-square-foot roof. I want to replace with McElroy Milan Steel Shingles.”
    • “I need to fix my roof. There is water damage to the inside ceiling.”

    How Much Do Roofing Salesman Make

    The average roofing salesperson makes about $53,000 $83,000 per year. Ideally, companies offer commission so that roofing salespeople can scale as they make sales. You want stability and mobility in your sales compensation, so a salesperson can move up, but isnt generally scared for their family or future which could make them pushy or less effective.

    Also Check: How Much Roof Overhang On Shed

    Establish A System For Getting Online Ratings & Reviews

    About 91% of consumers say they trust an online recommendation as much as they would a referral from a friend or colleague, according to a 2018 survey from BrightLocal. Whats more, 89% of consumers read businesses’ responses to online reviews. That means if you want to stay competitive in an industry like roofing you need to up your online review game.

    If you dont already have a system for requesting online reviews, now is the time to put one in place so you can start getting more roofing jobs. For example, when you send emails or electronic invoices, include links to your profile on review or rating sites, including Angies List, Yelp, and even Facebook. You can also enlist your project managers or other customer-facing employees to ask for in-person reviews at appropriate times, such as after a final walkthrough after a jobs been completed.

    National Lead Generation Company For Roofers

    How To Win Bigger Roofing Jobs and Make More Money!

    We serve the entire United States of America. That means everything from lead generation in Texas to California is available with our services. We have every team member in-house, diversely skilled to execute every aspect of your internet marketing campaign. At Roofing Webmasters, we offer pay-per-lead services for companies throughout the U.S. You can buy roofing contractor leads today.

    Roofing Webmasters has been in thriving since 2013. Eight years later, were still supporting businesses throughout the country with their digital marketing needs. We have so much confidence in our ability to provide excellent marketing services and offer payment plans on a per-lead basis. If our services fail, you pay nothing.

    Don’t Miss: Hydro Stop Roof Coating Cost

    Pay Per Click Advertising

    You’ve probably heard of before. Many contractors again have mixed opinions on pay for ads, some claiming it’s too expensive and others saying it works really well. Here’s some stats for you that might change your mind:

    • For ever $1 spent on Google AdWords, the average business generates $2 in revenue
    • 89% of traffic generated by search ads is not replaced by organic clicks when ads are paused
    • For higher commercial intent search queries, the top three ad spots take about 40% of the clicks on the page

    As a lead generation company for contractors, we can say with 100% confidence, that Google Adwords and other platforms like Bing Ads, work like a charm. The issue is when the contractor is not familiar with the platform and how to get the most out of it for their money. This is when people tend to blow a lot of money.

    And you can lose a lot of money doing PPC fast. You are paying per click. A click only sends a visitor to your website or landing page, and doesn’t guarantee a lead. Learning how how to do run PPC ads effectively is crucial to its success.

    The cost for some roofing keywords on Adwords can rise higher than $50 per click sometimes. This is where it becomes crucial to figure out what keywords are important to you and can actually drive leads that will call you. You can use Google’s keyword planner to find what the prices per keyword are going for in your area. Calculating the cost per conversion is crucial to your success!

    Use Pay Per Click Ads To Increase Booked Roofing Jobs

    Pay per click advertising allows roofing contractors anywhere to be found on the first page of Google right away. Its a type of internet marketing and advertising in which advertisers display ads in the search results and on different websites and pay a fee each time one of their ads is clicked. Cost per click can run anywhere from $0.05 to upwards of $50.00 for the most competitive keywords.

    For high commercial intent searches , paid ads receive 65% of all clicks.

    The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many contractors continue to rely on, interrupts people that may or may not be interested or in the market for roofing services. Pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision.

    Recommended Reading: How Much Is A Shingle Roof Per Square Foot

    Be A Social Media Personality

    Opportunity 2/5 | Expensive 1/5 | Quickness 1/5 | How long to wear off 3/5

    If you have any charisma or can take interesting photos, it pays to wield those assets on social media. Now roofing isnt necessarily the sexiest industry in all regards, but it can pay to be aware of what about it IS INTERESTING. If you can use a general sense of what youd like to see if you were in need of a roof or just a homeowner, what to watch out for, how to clean your gutters or do basic maintenance then you can showcase those things in little how-to posts on social media, or ideally do little videos that give quick and useful tips to homeowners.

    At Lasting Trend, we found that offering valuable insights and quick, useful tips on social can spark interest from users. You can have a Q& A session on Facebook Live, showcase before-and-after pictures and answer users questions on other pages . In this case, you promote your brands name without being too aggressive. Tim Absalikov Co-founder & CMO at Lasting Trend

    Yes, this takes time and a bit of awareness of the particular platforms but I would suggest sticking to 2 or so that you can do really well, then trying to master everyone and god forbid, end up on Snapchat trying to sell roofs to 17-year-olds.

    RELATED ARTICLES

    Most Popular