A Marketing System For Roofing Companies That Has Long Term Results
Around 95 percent of customers who are looking for a roofing company will do their search for information online. This means that if your company is not adequately represented by an easy to navigate website, that places in the top three SEO results, you will be missing out on a large percentage of customers choosing to call you. It is crucial to concentrate on growing your companys online presence, as this will generate a considerable amount of leads.
Another facet of building your brand and online presence is to hit the top three roofing businesses on Google Maps results. If your companys name features prominently when an SEO user enters the words Roofers near me, you will undoubtedly be called for a quote or an actual job. This is because consumers trust the names that appear first in their online search.
Write And Publish Blog Posts Regularly
Writing content is not a traditional paid advertising strategy, it is more of a long-term roofing marketing strategy but it is worth noting here. Think of every piece of content you write as an asset. You invest time writing this content, once people find it they see your expertise first hand.
Writing content regularly will help you with SEO. Although there is more to SEO than just content, your content will serve as a base for SEO. Google also uses your websites content to understand what services you offer. So if you write often about roofing repairs you may have a higher chance of showing up locally for those keywords. Be sure to check out our deep dive on roofing SEO if this interests you.
Unique Ways To Generate Roofing Leads
One of the biggest challenges for any roofing business is generating qualified leads. In fact, its a constant battle of testing and throwing things against the wall to see what works.
The roofing space, like other trades, is unique, in that its biggest challenge is not sales and marketing but the lack of skilled labor.
However, generating qualified leads is the engine that drives new business. In this article, I am going to share 16 ways to generate commercial and residential leads for your roofing business.
First, let’s define what a lead is.
A lead is defined as follows:
A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts. Generating qualified leads is the backbone of most businesses. There are a lot of different ways for a roofing business to generate leads.
The strategies have changed over the years, and channels that were once effective don’t have the same impact as they once used to have. As a business owner, its your job to keep up with the latest tactics and strategies in lead generation. If you dont have the time then you should hire someone that does.
Types of Leads
There are two types of leads. Business to Business leads and Business to Consumer . Generally speaking, B2B leads are going to be more expensive than B2C leads.
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Obtain The Necessary Certifications
Working on commercial buildings often requires different materials, permits, and licensure than residential work. If you are completely new to the commercial space, before bringing on your first client be sure you have all of the necessary documents to complete the project above board.
Expanding your business is an exciting time and one that often requires a little extra support. If you find yourself needing guidance as you grow your commercial business, the Summa Media team is here for you. Give our team a call today to learn more about how we can partner together to take your business to the next level.
The Framework Of Running A Successful Roofing Business
If you trim the fat, the most basic recipe for business hasnât changed much over the years. For a roofing business, you need to have the skills and knowledge to complete jobs, the appropriate amount of labor, safety practices, a steady stream of work, quality roofing materials, and the right tools. Good execution translates to revenue which fuels the machine that is your business.
Of course, thereâs more to it than just minding the basics. Many businesses fall short or take on more than theyâre equipped to handle without a solid strategy. A roofing business is an investment and a sensitive one at that. Making the wrong moves in times of rapid growthâespecially in early daysâis like ignoring a few loose wheel lugs. Losing a wheel on the road can be anywhere from inconvenient to catastrophic!
Some get lucky by winging it, but youâre far better off building and executing tasks in a checklist from the start of the business as well as during growth. This will give you the tools you need to grow into a successful business.
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Let Construction Tech Be Your Friend
If youâre not tech savvy, youâre not alone. Itâs a hit or miss proficiency with many business owners in skilled tradesâbut donât let any apprehension keep you from adopting an incredibly useful tool. Aside from accounting, there are several reasons you should embrace technology. Tasks like material tracking, bidding, CRM functions to track leads and existing customers, managing onsite safety, labor scheduling, finding job leads, and many more are part of modern software solutions. Take a look around, ask questions, and hire additional help for anything you feel you canât manageâyour bottom line will thank you!
Communicate Labor Needs And Scheduling With Workers
Keep a focus on sustaining a good company culture as you grow. Itâs just as important in construction as any other industry as you want your best workers sticking around. Keep communication channels open with employees and youâll have a happier workforce. Great culture helps your business prosper as dedicated staff will be willing to work around a roofing company schedule.
Of course, it can be tricky, especially for certain regions. Rainy seasons, extreme heat, and heavy snow can slow down or halt your ability to complete jobs, meaning labor scheduling becomes difficult. In these timesâand especially in certain regionsâlayoffs could become necessary, which most laborers understand even if they donât like it. Make sure to communicate with your talent about times when youâre going to be slow because of the weather or slow business.
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Roofing Software And Mobile Apps
Going paperless is the most effective way to track workflow and progress. Its impossible to organize stacks of files, find information quickly for prospective and existing clients, and manage job sites. Roofing software and mobile apps will streamline processes and communication, which will free up a contractors time to prospect leads.
CRM Software is a digital hub that houses all client interactions. You can manage projects, create estimates and invoices, and send materials to customers. Mobile apps are also an option that allows managers and crews to communicate, which helps track progress and monitor resources. With increased efficiency and productivity, contractors can allocate more time to lead generation.
Software applications have filters you can use to target prospective clients. Example filters include building location, age, and surface area. By customizing your search, you can attract and contact potential clients who are already interested in your project. High-quality leads will always benefit sales and CRM data and mobile apps will ensure that happens. Check out Pro Crew Schedules Roofing Professional Software for more information on CRM and mobile apps.
Clean Up Your Roofing Business Financials
Having a good bookkeeper is essential for running a profitable roofing business or any other kind, for that matter! and its hardly a department where youd want to save money by doing it yourself. Unless youre especially good at accounting, this is best left to the experts, not just because financials can quickly spiral out of control, but its even riskier when youre also trying to do ten other things at the same time and messing up can have expensive consequences.
Even a part-time bookkeeper will be able to help out with the most important tasks, such as taxes, but you can lend them a hand by using dedicated accounting software like Quickbooks or Xero. These tools will also empower you and your managers to always be in the know about the overall financial situation of the business, without having to trawl through Excel spreadsheets or waste time on compiling data.
At the same time, always be aware of exactly how much money is coming in and whats going out, down to the last paperclip. Brushing expenses under the rug is a great way to leak money until the whole ship goes down!
The alternative is to keep going until one day youre simply not able to pay vendors or payroll and by then, theres little you can do to save the business without some truly drastic measures.
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Online Reputation Is Key
Management software boosts productivity and improves efficiency on the worksite, which leads to better reviews from clients. Today, more than 90% of consumers scan the internet to find local businesses, so its imperative to have an online presence. You can boost your digital reputation with Google tools, reviews, and video.
To enhance your online reputation, start with verifying your business on Google. Most people search Google when they need a product or service. allows your company to link its website, location, and show star ratings to prospective clients. You can also track analytics to see how much traffic your website receives.
Positive reviews are a must when it comes to a great online reputation. In a recent survey, 82% of consumers say reviews are important to the roofing and contracting industry. People are relying more on their research than traditional word-of-mouth, so its important to have good reviews. You can gather reviews directly on your website from satisfied customers or urge them to leave comments on a third-party site. Both versions will promote legitimacy to your business. Make sure to respond to reviews promptly, because a recent report found 97% of people doing research online will read companies responses to reviewers. Another report showed 45% of consumers are more likely to use a business that responds to their negative reviews.
Tip 1 Give Your Roofing Website A Makeover
Looking for another trick to grow your roofing business? Launch a robust roofing website.
Your roofing website works more like a business card. It gives your prospects/clients a quick overview of what your company offers.
Your roofing website can either break or make your business and can even determine whether your visitors will call your business or purchase services.
As a roofer, you need to perform a website audit to determine whether your current is interactive or not.
Some of the issues that affect your roofing website include loading time, broken links and mobile compatibility
A solid roofing website should be clear, informative, and easy to navigate loads faster and free of spelling or grammatical errors. It should also be responsively designed so that users can access it easily on mobile devices.
If your roofing website loads slowly, it is hard to navigate and cannot be accessed using mobile devices, and then it seriously needs a makeover.
Blackstorm Roofing Marketing team will help you to create a stunning roofing website that will drive quality conversions, leads, and drive relevant traffic to your business.
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Roofing Software Integrations To Simplify Your Workflow
Integrations let you connect all the software you use into one easy-to-access platform. You can get more done without the hassle of switching back and forth between multiple screens.
Simplify your workflow with the JobNimbus all-in-one roofing software
The best software connects with other industry tools through roofing software integrations. With the right integrations, you can do everything from estimates to paperwork faster, so you can make more money.
The Takeaway On Running A Profitable Roofing Business
All in all, these are some of the steps you could take in order to run a more profitable roofing business and theyre all within your full control! If youre not quite sure where to start, setting up some goals is the general go-to.
Key performance indicators can help you decide on what to prioritize and how to get it done. Click below to download your free field service KPI spreadsheet and take your business to the next level!
Hi! I’m Cristina Maria
And I want to bring next-level strategies to the field service industry. When I’m not working on the best tips to grow your business, I’m on the lookout for a sci-fi novel to beat The Foundation.
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Run Google Display Ads For Your Roofing Company
Google Display ads are still in the Google Ads network, but they are their own sub category. With Google display ads you can show ads to customers on third party websites across the web that are partnered with Google AdSense. This type of roofing advertising is similar to Facebook ads where you catch people some what off guard and it is more on the side of interruption advertising.
At the same time you can get much lower Cost Per Click using the Google display network. You will need banner sizes of different sizes for your roofing ad. Heres an example of a display ad.
Developing A Unique Roofing Service Offer That Is Attractive To Both Contractors And Homeowners
One of the best things you can do to get a leg up on your competition is to make sure that you develop a roofing service offer that no other company has. You want to try and find something that makes you extremely unique from all of your competitors because if not, they will end up stealing your idea and making it theirs by default. Try to start with a smaller product that is tested and proven.
One of the best things that you can do to start up your roofing business is to try and sell something that has already been tested and proven because it will make you look like a genius when they do eventually buy it. You want to make sure that you sell them something with great demand and something they know there isnt much competition for otherwise, their decision could be swayed by other companies who may offer more for the same product or service.
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Increased Cloud Storage To Store Data
Storage space across the board has increased dramatically over the last few years. Instead of printing or physically storing everything, now you can use unlimited cloud storage that holds everything you need and has room for more as you grow. Save everything from photos and documents to contracts and brochures in a roofing software. Youll have access to them without ever having to worry about running out of space.
Why Direct Mail Is Proving To Be The Most Cost Effective Way To Grow Hvac And Roofing Companies
You just completed an install to a residential customer and once again are using Hope as your strategy to get additional word of mouth among those neighboring homes that have similar issues. After all, their homes were built at the same time, with similar materials and equipment, and the likelihood is very high that within a 50 home radius, 1-2 of those neighbors will be buying your services in the next 90 days. The big question is what are you doing to make sure the purchase is made from you?
HVAC and Roofing contractors are notoriously busy working in the field. However, the majority are working in their business and not on their business which can cause unexpected lulls and slow periods because of the lack of effective and consistent marketing efforts. In these industries, two tactics have proven to be the most effective form of advertising and they both utilize direct mail as the medium for delivering a powerful message to the consumer.
The second most ignored tactic in the HVAC and Roofing industries is mailing your existing customer list. Imagine if you put all of your recent repairs on a hot list and mailed them monthly for the next 12 months? Arent these the homes that are also having the most issues? Arent these the homes that have leaky roofs, or failing HVAC equipment?
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What Makes Zimmer Marketing Websites So Good
At Zimmer Marketing, each site our web development team builds is fast and secure. This will help your roofing company website place higher on the search results page. Additionally, privately hosting websites keep your website away from potentially unsecured third parties who could have malicious intent. Security is more important than ever, especially considering the number of ransomware attacks that have targeted companies recently.
Roofing Company Websites In Joplin Missouri
At Zimmer Marketing, our web development team builds fast, reliable, and modern websites to help clients grow their businesses. As a local marketing company for the four states and Joplin, Missouri region, we specialize in helping local businesses grow their market share, despite the power of large national companies. One of the most important areas local businesses must compete in is online.That’s why we’ve built dozens of websites for companies around the four states, including roofing companies.
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