Job Roles And Responsibilities
Chief Executive Officer CEO :
- Increases managements effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers communicating values, strategies, and objectives assigning accountabilities planning, monitoring, and appraising job results developing incentives developing a climate for offering information and opinions providing educational opportunities.
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Creates, communicates, and implements the organizations vision, mission, and overall direction i.e. leading the development and implementation of the overall organizations strategy.
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Reports to the board
- Responsible for the planning, management and coordinating all projects on behalf of the company
- Supervises roofing and renovation projects
- Ensures compliance during project executions
- Provides advice on the management of projects
- Responsible for carrying out risk assessment
- Uses IT systems and software to keep track of people and progress of ongoing projects
- Responsible for overseeing the accounting, costing and billing of every project
- Represent the organizations interest at various stakeholders meetings
- Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
Contractors Join Our Group For:
- Network-backed Guarantees
Application Equipment
- Paint type roller 9 or 18 paint roller frame utilizing 1 or 1 ¼ nap rollers. These may be used to apply Conklin Roofing Systems.
- Large paint pan for use with rollers.
- Airless sprayer used for applying liquid coating to the roof surface. It can be used for application of all Conklin liquid-applied roof coatings. The specifications for this sprayer are:
Capacity Interior paints minimum of one gallon per minute Roof Coatings minimum of two gallons per minute
Pressure Interior paints minimum pressure 2,000 psiRoof Coatings minimum pressure 3,000-5,000 psi
Nozzle or tip size commonly .031 to .034Set-up and use of this equipment should be accomplished in accordance with manufacturers directions.
- Seam roller a small hand-held roller, usually silicone free, used to press or roll the Hy-Crown seams together during the welding process.
- Hot air gun the electric hot air gun is used to heat weld single ply systems:
SPECIFICATIONS FOR THE STEINEL HG2300 Heating Gun:
Voltage: 120 VMax Temp: 1250 degrees F/700 degrees CMax Air Flow: 15.4 cfmAir Pressure: 3,000 Pa
Motor: Brushless/5,000 hours +
Roof Removal Equipment
Consider Equipment Investments Carefully
Getting the job done right so you can build a profitable business requires the right tools. The cheapest options may not be the safest or the most efficient. For example, to maximize productivity so you can decrease labor costs consider the Equipter RB4000, a self-propelled compact dump container that was designed for roofers, by roofers.
Recommended Reading: How Much Weight Can An Old Mobile Home Roof Hold
What Is The Growth Potential For A Roofing Company
Successful, hardworking roofing business owners enjoy unlimited potential for growth. This is especially true of roofers located in urban or suburban areas with large populations. Roofs require plenty of attention and repairs, especially in areas that experience frequent rainstorms, windstorms, snow storms and other inclement weather. The only constraints on a roofing business’s growth are a lack of capital to purchase roofing materials and hire personnel. Most roofers find enough clients to expand their business at their desired growth rate.
Find A Business Mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Also Check: How Often Should You Get Your Roof Replaced
Ner With Local Businesses And Home Improvement Stores
Growing a business is a gradual process. One of the best ways to market your new roofing company is by partnering with local home improvement stores or other local businesses. For example, approach a roofing repair store to sell your successful roof replacements or roof repair services.
Or ask a local equipment store to help you promote your business in exchange for purchasing certain items like nails and a nail gun.
You can even use a branding company to design business cards, brochures, images, and logos that you can showcase on social media platforms or your website.
Business Planning And Financing
Business planning for your roofing company is vital to your success, and will help lead you through the startup, financing and operational procedures of your new business. Business plans are detailed reports that outline every detail of your business. Often included in a business plan are a mission statement, a statement detailing the business’s structure, a pricing list, financial information, marketing and advertising strategies, and other information.
If you plan to obtain a loan to finance all or part of your roofing business, you will need a formal business plan. Hire a business consultant or seek free advice from the U.S. Small Business Administration or the Service Corps of Retired Executives websites to help you with this process.
Recommended Reading: How To Install Skylight On Metal Roof
Ladders And Extension Ladders
You will need at least one step ladder and one extension ladder to reach roofs of different heights. Ladders will also limit how fast you can work. If you only have two ladders, only two people will be able to bring up shingles at a time, and youll only be able to access two parts of the roof at once. Depending on the size of your team, more ladders may make your team more efficient. Learn more about how to choose the right roofing ladder.
Business Listing And Directories
People come to the sites like Yelp or YellowPages to search for the right services. Make your roofing business listed in directories sites such as Google, Yelp, Porch, Home Advisor, Houzz, Thumbtack, Angies List, and other directories. All you need to do is:
- Create a business profile
- Ask customers for reviews on your business profile
- Update/showcase your projects
Recommended Reading: How Much Does A Roof Cost In California
Use Local Seo To Your Advantage
Local SEO helps your roofing company website appear higher on search engine results pages.
Start by researching for geo-targeted keywords. Then include these keywords throughout your website. You should include the keywords on your home page, landing pages, and other vital spaces like your page titles and meta-data.
Be sure to add your contact details to your website and create a Google Business Profile to make it easier for leads to find your business when they search Google Maps.
Acquiring The Necessary Licenses
Depending on what state you operate in, you will need a variety of licenses. Of course, you will need to get your business license first and foremost. Some states will also require that you get a contractors license and a roofing license. You can find a helpful guide of the kinds of permits you will need according to the state you live in here. It can also be beneficial to contact your county clerk to point you in the right direction. Also, be aware that some states regulate business licenses at the county level. So even if you live in California, what is required in L.A. county may differ from whats needed in Ventura county.
Also Check: Exposed Fastener Metal Roof Screw Pattern
You Can Build A Successful Roofing Company
Starting a new roofing business is an attainable goal that has great potential for success. Start by ironing out the finer details and writing a business plan.
Then, incorporate your business, and obtain all of the necessary licenses and permits. The final step involves building a website and marketing your services to customers in your area.
Now that you know how to start a roofing company, its time to find your first clients and grow your business. Stick to the plan, and soon enough youll be your own boss with happy customers who refer you time and time again.
How To Set Up A Profile On A Review Site
Many homeowners rely on review sites, such as HomeAdvisor and Yelp, to help them make a decision about which roofing company to use. Setting up a profile on a review site will give customers a place to rate their experiences, which in turn will give potential new customers reasons why they should choose your roofing company.
Heres how to set up a profile so your customers can start reviewing you:
Be sure to check your profiles on a regular basis to keep all the information up to date and respond to reviews left by customers. If a customer leaves you a positive review, be sure to thank them if a customer leaves you a negative review, respond professionally by addressing their concerns and expressing your determination to improve in the future.
Read Also: How To Repair Roof Trusses
Starting A Roofing Business
Are you planning to start a roofing company? Are you already operating a roofing business but just arent sure if all your bases are covered? Have you looked into your operating efficiency and are you wondering if your expenses are too high? Are you harnessing the benefits of technology with tools uniquely designed to start roofing jobs right off the bat?
Since 2012, iRoofing has been working with thousands of contractors across North America. Weve gained more than a little insight into what new roofing companies might be missing what established roofing operations can be doing better and what those success secrets are among the best-of-the-best roofing businesses.
Lets start out with the basics of starting a roofing business and establishing yourself as a legitimate specialist in this exciting field. After reading this article and researching information specific to your local market, youll be better prepared to run your new roofing business like the best of breed competitors youll be up against.
Familiarize Yourself With The Roofing Business
Just about every structure requires a roof, doesnt it? I remember my mom saying if you run from a leaking roof, youll end up with a flood. Roofing companies have a consistent flow of work as roofs do not last forever. Generally speaking, a typical roof lasts about 15 years. However, roofs require periodic inspections, maintenance and repairs after installation to make sure they last longer. This creates a great opportunity for anyone who has skills and resources to provide excellent
Fill out the application
Once youve gathered all the paperwork and done your due diligence, the next step is filling out the application for the loan. You can file it online, in-person, through email, or regular mail depending on your lender. After the filing is done, just relax and spend some time with friends and family. Loan applications can take anywhere from 24 hours to a few months to get approved depending on the lender and the type of loan you choose.
Also Check: Skylight On Metal Roof
Sharpen Your Sales Skills
Your future depends on how well you sell.
Youll be wearing every hat from director to driver when you first start your roofing business. But your most important role is going to be sales. Honing your sales skills at every opportunity will be time well spent. The better you are, the bigger youll be.
Ner With The Right Team
Start with a small team that covers the most essential aspects of a successful roofing business:
- Foreman/crew leader
- Administrative/office staff
- Sales representatives
Use resources such as job boards, local trade associations, and recommendations from friends to build a strong team. Youll want to hire people who are committed to the goals of your roofing business, excited about the industry, and willing to work hard.
Also Check: Cost Of New Roof Los Angeles
Have A Plan For Your Roofing Company
If you want to start a roofing company, you must have a plan. Just dont get so caught up in planning that you dont execute.
If youre going to apply for financing or a small business loan, you must have a written business plan. Here are a few of the basics to include:
A narrative of your roofing company: Your business narrative is just a paragraph describing your business. You can write it in a who, what, when, where and why type of format.
- Who: Who are you? What is the name of your roofing company? What makes you unique?
- What: What services does your roofing company offer? Will you work on new construction? Residential? Commercial?
- When: When will you operate? You may want to consider business hours or seasonal restrictions.
- Where: Where will your roofing company do business? How far are you willing to travel for jobs?
- Why: Why do you do what you do? No need to get all existential. Just throw in a word or two about why you enjoy doing roofing.
An example of a narrative may be something like this:
Joes Roofing was started by Joe Jones to offer residential roofing services to Hillsborough County. We operate 12 months out the year weather permitting. We take great pride in our workmanship and we like doing our part to make sure our customers have a good roof over their heads.
Choose your business structure and include it in your business plan: Choose your business structure based on your risks, the protection you need and the legal benefits they offer.
Market Your Roofing Business
Once everything is ready to go, it is time to market your small business and generate leads. By now, youve already identified who youre going to target, so youll need to be strategic to get in front of them.
Local search engine optimization and search engine marketing is a great way to start. Essentially, this means that you make yourself discoverable to people who are searching for roofers near me or roofers in . SEO is when you optimize your content for those keywords so that it ranks organically, and SEM is generally when you use paid ads so that your site is listed at the top.
Forming strategic partnerships with HVAC companies, electricians, plumbers and other similar companies that share the same target audience with you is a good idea. You may offer referral bonuses when they send work your way.
You may also send workers out to canvas and go door to door. Essentially, youll load them up with flyers and tell them to look for people who could be customers. This can be effective because it puts you in direct contact with potential clients, but it may not be well-received by everybody.
Also Check: How Do I Know If My Roof Is Leaking
Types Of Roofing Businesses
There are two main types of roofing businesses: Residential and commercial. However, many roofers specialize even further to focus on one main type of roofing.
These specializations vary based on materials used for the service and the style. Which type of roofing people chose comes down to personal preference preferences and functionality.
Here are a few different types of roofing businesses you could start:
- Roof replacement
- Gutter replacement
- Roof inspections
These are simply ideas, so you can certainly combine several of these services for your specific roofing company.
Invest In The Proper Equipment
Youre going to need to invest in the proper equipment before you render any services. Here are some things that youll need:
- Ladders
- Cutting tools
- Pry bar and shingle removal gear
Please note that these tools will vary depending on what specific type of roofing company youre starting. This list is based on roofers who offer shingle-related services.
Read Also: How Do You Know If Your Roof Is Leaking
Key Components To Creating An Actionable Roofing Business Plan Include:
- Understanding how roofing companies make money. Many roofing contractors make their money by doing roof repairs and replacements. Some contractors will also charge a fee for inspections, evaluations, or roof removal. In addition, many roofing businesses earn money from work across other trades, such as gutters or windows.
- Establishing your target market. While many roofing contractors target a particular geographic region, other contractors target specific types of jobs or particular kinds of roofs .
- Determining your starting and ongoing costs. These costs include continuing expenses, such as rent on an office space and technology like business management software one-time expenses, such as the cost of obtaining a business license and variable expenses, such as marketing materials.
Use Social Media Marketing
Social media platforms effectively market your company because it allows you to reach a large, highly-targeted audience in your area. The trick here is choosing the platform where your potential leads live and using relevant content to advertise your products and services.
For instance, if your research shows that most of your leads are on Facebook, use Facebook ads and post regularly on your Facebook pages. Try all the different ad formats and use those that work best for your business. For instance, if your Facebook leads prefer video content, use more video in your ads.
Finally, remember to optimize your social media profile by making it professional and adding some local keywords to the profile pages.
Also Check: Tesla Solar Roof Cost Per Square Foot
How To Start A Roofing Business
A roofing business is difficult to start and is a headache to run, but if you do it right, with some luck and lots of hard work, it can be very profitable and rewarding. However, as with most new endeavors, the biggest challenge is starting and getting it off the ground. Here, we will walk you through this process and help you avoid most mistakes that new roofing contractors face. Along with this guide, we will provide a number of helpful online tools and resources that will help you along the way.
