Here Are Some Of The Things Well Need To Work With You And Your Crews:
- Active W-9 form
- Incorporated with the state or registered with Secretary of State
- Northface Subcontractor agreement signed
- Northface Tobacco policy signed
- Current Work comp and liability insurance with Northface Construction listed as a certificate holder
- References, photos, and addresses of previous projects help give us a good idea of your crews ability
As we mentioned before, crews who are adaptable, well-trained, have positive attitudes, and take safety as seriously as we do, will be highly considered. We love to build trust within our own company and with everyone we work with, including our clients. If you can trust us, then we can trust you.
Partnering with us the Northface way will provide you with consistent jobs, clear expectations, and seamless processes to get the job done right.
Let us take the pain out of finding consistent work for your crew, and lets do it together.
Door Knocking Or Canvassing
Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.
Increase Your Website Conversion Rate With A Redesign
One of the best low-cost ways to get more leads is to increase your websites conversion rate with a website redesign.
Heres the truth of it: Yes, a good website can be expensive. However, the return youll get will eclipse the up-front cost.
Ill give you an example. A roofing contractor in the Washington, DC area wanted more roofing leads at a lower cost. After looking at all the options, our specialists discovered a few problems with his website design that hindered quality lead growth.
We had two options: Spend less up-front by ignoring the website issues and going after cheaper roofing leads via pay-per-lead services, or invest in a website redesign to target higher-paying jobs and bump the conversion rate.
Many roofing contractors would go after the PPC and pay-per-lead strategy that guarantees more leads and costs less up-front. Heres the problem most roofing contractors face when they choose that optionsure, theyll get more leads at a lower cost, but you cant control what kind of leads you get.
Ill put it this way. Lets assume your website gets 2,000 visits per month, has a visit-to-lead conversion rate of 2%, and has a lead-to-sale close rate of 25%.
Now, lets see the outcome of taking the pay-per-lead route:
The roofing contractor took our advice and agreed to put his budget into a website redesign.
Guess what happened?
JUST from the website redesign, they saw:
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Q: How Do I Promote My Roofing Company Online
A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.
Calculate Materials Labor And Overhead
Now you need to find the costs of your other materials as well as labor and overhead. When you first learned how to bid a roofing job, its likely that you neglected several key costs, including a portion of rental costs or insurance costs. This list will help you find those missing costs.
First, before you start calculating your materials and labor, refamiliarize yourself with any relevant building codes, because they can significantly impact your calculations. For example, some municipalities require you to use more than four nails to secure shingles. Others require an ice and water protector. It all depends on the location of the home.
Once youre ready, calculate each material youll need:
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Use Social Media To Get The Best Roofing Leads
Companies first began using social media to promote their brand and create an online buzz. Increasingly, businesses are using it to generate exclusive roofing leads.
The likes of Facebook, Instagram, LinkedIn, and Facebook can be powerful advertising tools that are all for the most part free to use. Being active on social media allows you to engage prospects directly and can give you a lot of valuable insights into how they talk and what challenges they face.
If you have a general sense of what you would like to see if you were in need of roofing repairs such as how to clean your gutters or carry out basic maintenance, you can showcase these snippets of information in short how-to posts on social media. You could go one better and film brief videos that provide quick, useful tips for homeowners.
Here are just a few tips that you can use to boost your social media strategy:
While these methods may not consistently generate new leads for your business, they play a valuable role in your overall marketing efforts. Social media tools like Buffer, Hootsuite, and Sprout Social allow you to manage all your social media platforms in one place.
Effective Inbound Strategies To Generate Roofing Leads Online
Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly
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What Is A Roofing Bid
A roofing bid, also known as a quote, is a professional document that shows your client the cost and pricing breakdown of their roofing project before they hire you. Roofing quotes include the services your company will provide your clients information, how much each service will cost, additional service notes, and important terms and conditions. Quotes must be approved by the client, and cannot change once agreed upon between the service provider and the customer.
How To Zig When Everyone Is Zagging
Let’s start with the basics… your “offer”. âNothing in the world can be bought until an offer is made. It’s the entry point to your business. Every business transaction starts with an offer being made to the prospect.For commercial roofing contractors, 99% out of the time the offer goes something like “Call Us For A Free Estimate”. It’s a pretty simple offer, and it’s worked well for a long time. If they accept that offer, then the next offer you get to make is your proposal. The only problem… Is that the offer “Call Us For A Free Estimate” is as old as time. The appeal has worn off. It just doesn’t get the building owner all that excited or motivated to reach out to you. It also doesn’t help that every roofer in town has the same exact offer.
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Trade Shows For Commercial Roofing Leads
Trade shows dont just provide the opportunity to check out your competition you can also create business partnerships, company awareness, and new leads. Make sure anybody who stops by your booth gets a freebie they will consider valuable. Perhaps you could provide educational content on residential roof repairs and home improvement. Finally, ensure you properly follow up with anyone you meet.
What Is Roofing Markup
Youris the amount you add to the cost of your services to realize a profit. Markup is usually expressed as a percentage. The formula is Profit/Cost*100.
The markup percentage you choose to add to your break-even cost price will depend on your desired profit margin. That is, how much profit you want to earn for this job. The formula to determine your margin is Profit/Sales*100.
A general guideline for pricing roofing jobs is to aim for a margin above the industry average of 6%.
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Sign Up With Crm Right Away
CRM is a customer relationship management platform. You have to have it. Why? To avoid situations like this. Hey, whats up man?Hey Dan, did you order that special order we talk about two weeks ago?What order? I thought, yeah we talked about it, but I didnt realize you wanted me to order it.What do you mean I didnt tell you. We were sitting right there at the bar and I told you to order it. You said you were going to do it tomorrow. What do you mean you dont remember?No, no, no, no, no, no. Listen, listen, listen. If you told me to order it, I would order it. Wed been drinking and I mean we discussed it, I remember talking about it, but I didnt understand you wanted me to order it, okay?So what am I supposed to tell my customer now?Ill order it right now. Okay, bye.
There are a lot of CRMs for roofing companies on the market and this is where I want to talk about my friends at JobNimbus, theyre also the sponsor of this video. I recently called them and said, Hey guys, Im doing this series of videos for roofing contractors to help them to start and scale their business, and JobNimbus was like, Absolutely, we would love to partner up with you guys. Long story short, theyre sponsoring this video, and are probably going to do a few more in the future. For years Ive been using JobNimbus. I burned myself with the other two CRMs. JobNimbus is one of the cheapest CRMs on the market. I dont know anything the platform cannot do. Its only $25 per user.
How To Differentiate Your Roofing Bid So You Can Win More Jobs
Dont forget to differentiate your bid from the competition by doing the following:
- Include photos of the roof and problem areas and a note on how you plan to fix the problem. The idea here is to clearly present the problem and position your business as the one with the solution. Jobber lets you include line item images in your quotes to help you stand out. No more emailed attachments.
- Mention if there are any warranties on materials
- Incorporate testimonials that act as social proof and tell the client, Hey, this business is the business for the job.
- Frame the cost of the roofing job as an investment. Yes, instead of using the word price or cost literally use the word investment.
- Send the bid via email or text message so that your clients can easily find it. Paper bids are easy to misplace or mix up with other documents.
- Always, always follow-up after sending the quote. Many quotes are lost simply because the client forgot to got busy.
You can create your bid using Excel or Word. But these two methods are time-consuming and prone to error. Thats why youre probably better off using quoting software such as Jobber.
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Pay Per Click Aka Search Engine Marketing
Here are some pay per click stats that will blow you away:
- Businesses make an average of $2 in income for every $1 they spend in
- On average, 41% of clicks go to the top 3 paid ads on the search results page.
- 85% of people use the internet to find local businesses.
- PPC visitors are 50% more likely to purchase something than organic visitors.
Even with the rising costs, pay per click is one of the most effective and fastest ways to start generating leads for your business. You can start seeing leads within a week if you set up your campaign correctly.
In the roofing space, you can generate both residential and commercial leads for your business using pay per click. Adwords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads.
Get Your Business Out There
This one is probably the weakest tip I can give you, but I believe its also one of the strongest. Dont be shy and go all in. I see these mistakes all the time. When small business owners come to me, they just started maybe a year or two ago and theyre just shy. They are afraid to change their title on their Facebook what they do now. They are afraid to tell their friends theyve started a business. They are afraid. They kind of always have a Plan B. If you want to have success right there in the beginning, you have to jump all in. Your closest friends, your closest family are not going to give you a lot of business, but when you make a statement that thats what you do, people will start noticing.
For example, we have a really big Russian community in Minneapolis. I have a lot of realtors who work with me and there is a lot of Russian guys who can install siding and the roofing. But somehow Ive been connecting with them and they started giving me a lot of business. Why? Because I went all in. I make public statements and everybody knows me as a roofer now. If I would be shy, I would not grow fast in the first year. You have to tell people your story, why you do what you do, and its very, very important. If you have a Plan B, Plan A is not going to happen.
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Calculate The Number Of Ground
Take the external dimensions of the house and divide it by 100.
For example, if youre working on a house that is 30 ft. x 60 ft., then the entire area is 1800 square feet . Divide that number by 100 to arrive at 18 ground-level squares.
This is just the flat area. Most homes are pitched, and youll have to account for that in the next step.
Licenses Certifications And Registrations
Roofers may obtain specific certification to qualify for additional work opportunities or greater pay.
The National Roofing Contractors Association offers certification for experienced roofers. Experienced roofers may become certified in various roofing systems, such as thermoplastic systems or asphalt shingles. Certification as a roofing foreman is also available for experienced roofers.
Most employers require that roofers complete safety certification that meets Occupational Safety and Health Administration guidelines, either before or after being hired.
Some employers require roofers to have a driverâs license to enable commuting to different jobsites.
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What Does Your Customer Want
As a roofing business owner or manager, its worth your time to find out the answer to this question. Why? You can spend lots of money on training, equipment, or other resourcesbut it will all be wasted if you direct that time and energy on a factor that doesnt matter to the homeowners you serve.
Instead, invest your roofing companys resources in the right places. Thats right: work smarter, not harder.
What Are The Qualifications To Get A Union Roofing Job
The primary qualifications for getting a union roofing job are joining a union and completing a relevant training program. Many unions offer training in the form of apprenticeships, so other than this, you do not need any specific education or experience to get a union roofing job, although previous experience certainly helps. Unions frequently require pre-employment drug tests and physical exams. Many require you to have a valid driver’s license and the ability to work weekends and holidays as needed. Fulfilling the responsibilities of a union roofing job requires physical stamina, communication skills, and the ability to work on a team.
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Get Your Free Roofing Estimate Template
Another common mistake is to give unclear or unprofessional bids. If your client doesnt understand exactly what youre charging for or what value youre bringing, they might haggle you down to a lower price or worse, go with a competitor.
If youre unsure about your roofing business pricing strategies, chances are that youre in the 90% that has underbid a roofing job.
The good news? You can learn how to price and bid roofing jobs and be among the 10% that know how to price for profit.
What To Include In Your Roofing Bid
When compiling your bid, include the following crucial elements:
- A breakdown of your services, materials, and costs
- Your contact information so clients can contact you if they have questions
- Your clients name and contact information
- Your business name and logo
- Quote expiration date
- Deposit required before starting the roofing job
Find out everything you need to include and how to put together the perfect service quote here.
Need an easy bid template fast?
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