Important Qualities For Roofers
Balance. Roofers should have excellent balance to avoid falling, because the work is often done on steep slopes at significant heights.
Manual dexterity. Roofers need to be precise when installing roofing materials and handling roofing tools, in order to prevent damage to the roof and building.
Physical stamina. Roofers must have the endurance to perform strenuous duties throughout the day. They may spend hours on their feet, bending and stoopingâoften in hot temperatures.
Physical strength. Roofers often lift and carry heavy materials. Some roofers, for example, must carry bundles of shingles that weigh 60 pounds or more.
Unafraid of heights. Roofers must not fear working far above the ground, because the work is often done at significant heights.
Door Knocking Or Canvassing
Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.
Ner With The Blackstorm Roofing Marketing Team To Get Consistent Stream Of Roofing Leads
With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!
At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.
If you are serious about creating a lead generating machine for your roofing business, kindly book a free strategy session with our growth experts and bring in more quality roofing leads to your company today.
Read Also: How To Repair Hail Damage On Car Roof
How To Get 15 Commercial Roofing Leads In The Next 30 Days
Here at RoofEngine, we do our best to educate roofing owners on what’s working these days when it comes to making your phone ring with quality roof replacement leads.You guys have been giving us awesome feedback on the RoofEngine Facebook page, and I want to thank you for that. Back in August I wrote an article on commercial roofing that went viral on Facebook and was read over 1,300 times in the first week and shared 67 times.
The response was overwhelming. We were flooded with messages from commercial roofers asking how to actually get more commercial roofing leads.As the saying goes… Ask and you shall receive.
Missing Or Damaged Shingles
After a major storm, it is not uncommon to find some shingle damage. However, if your home is the only one on the block to suffer such damage, the quality of the roof itself must be brought into question.
Small sections of shingle can be replaced without needing to repair the entire roof, although you should get a professional roof inspection in the event the damage is unique to your home.
Recommended Reading: Where Do You Nail Roofing Shingles
How To Get The Best Roofing Job: Choosing A Roofing Contractor & Roof Shingle Or Covering Material
Good Better Best Bid For Roofing
Knowing how to achieve a particular margin is important, but it doesnt help you decide which margin will work best for your business. Instead of picking a single margin, offer your clients three , and see what they choose. This strategy is called good, better, best pricing.
There are a few different ways to accomplish this pricing scheme. You can offer homeowners different shingle and underlayment combinations, making three discrete packages. For example, a customer who wants a premium shingle, like IKOs Crowne Slate, will pay the best prices. On the other hand, an elderly couple who have traditional tastes and are on a tight budget might prefer a good package with IKOs 3-tab shingles. So, you might present your bid with three packages that look like this:
- Good Package: 3-tab shingles. Cost: $1,052.
- Better Package: Architectural shingles, and superior cleanup services. Cost: $1,311.
- Best Package: Premium Designer shingles, higher-end vents and accessories, superior cleanup services and second roof inspection. Cost: $1,876.
Youre not only adding on the price of the higher cost shingles, but youre also adding a higher margin for each package. Perhaps you can see the rationale already: Though these numbers are made up just to serve as an example, you can see that its a much lower jump to the better package than to the best. You can see the value of the higher-end packages and so can your client.
Don’t Miss: How Much To Fix Interior Roof Of Car
Use Free Roofing Apps: Angies List Thumbtack And Others
The more information your business profile includes, the better your chances of success. First, claim your profile and add as much relevant information as you can. List your services, photos, information about your warranty and rating, your phone number, and website. Dont hesitate to add a call-to-action. Consider a listing like a simplified version of your site.
No matter which platform you use, be it Angi , Thumbtack, Home Advisor, or any other, your number-one priority as a business owner should be a fast response. People who take the time to engage with your listing are looking for a quick follow-up.
Pay Per Click Aka Search Engine Marketing
Here are some pay per click stats that will blow you away:
- Businesses make an average of $2 in income for every $1 they spend in
- On average, 41% of clicks go to the top 3 paid ads on the search results page.
- 85% of people use the internet to find local businesses.
- PPC visitors are 50% more likely to purchase something than organic visitors.
Even with the rising costs, pay per click is one of the most effective and fastest ways to start generating leads for your business. You can start seeing leads within a week if you set up your campaign correctly.
In the roofing space, you can generate both residential and commercial leads for your business using pay per click. Adwords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads.
You May Like: How Much Should I Pay For A New Roof
Effective Inbound Strategies To Generate Roofing Leads Online
Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly
What Skills Do You Need To Be A Roofer
Depending on the scope and location of the project, roofers can either hold a roofing apprenticeship or a relevant license, or be an individual contractor. Some also learn this job onsite with appropriate training from specialists. Roofing job responsibilities may include knowledge of materials and tactics required for roof work.
The position also requires stamina and balance as roofers often work at heights while operating various machinery and equipment. Roofers are also detail-oriented, with the ability to multitask.
When creating your own roofer job description, make sure to add these skills as requirements and modify them based on your needs.
Recommended Reading: Do Insurance Companies Cover Metal Roofs
Looking For A Local Reputable Roofer
If your roof is old, outdated or in need of repair, you need a pro who can take care of it for you. Researching multiple contractors and getting a few bids can help you choose the right one for your needs. To get started, find a roofing professional near you.
Ready to start your Roofing Install or Repair?
Ask About Worker Safety
As a homeowner and consumer, you can and should ask the contractor about the businesss health and safety practices.
Youll want to make sure that each roofer that will be up on your roof is trained to work safely and will be wearing fall protection equipment.
Do not hire a contractor who cannot confirm whether they have trained and equipped their workers properly. Starting April 1, 2017, all roofing contractors must have a working at heights training card, which proves theyve been trained to work safely at heights.
Currently, under Ontario law, roofing workers must be:
- trained to work safely at heights
- trained in workplace-safety hazards
- protected at all times when working more than three metres above ground
You can find the law under the
Consumer Protection Act. It covers home renovations and repairs, including roofing.
This law says when you and the contractor sign a roofing contract worth $50 or more in your home, you have the right to a cooling-off period of 10 calendar days. A contract signed in your home is a direct agreement under the Consumer Protection Act . During those 10 days, you can cancel the contract for any reason without having to pay any cancellation fees.
If you hire a contractor and they start working during the 10-day cooling-off period, you can still cancel the contract but youll be responsible for paying for any work performed and for materials the contractor used
Recommended Reading: Can You Put Solar Panels On A Tile Roof
Promote Posts On Social Media
You can pay to boost your social media posts, so they show up on the newsfeeds of users who dont necessarily follow you. Internet users spend an inordinate amount of time on social media, none more so than Facebook. In fact, Twitter and Instagrams daily user count combined are no match for the number of web users that log on to Facebook every day.
Allocating a decent amount of advertising dollars on can provide an incredible return on investment, especially if you take advantage of the platforms powerful targeting tools to ensure your ad ends up in front of the right people at the right time.
Using storm-chasing apps to determine which areas are likely to be hit by inclement weather can be extremely useful when figuring out which areas to target your marketing efforts in. People who live in cities affected by storms may be in desperate need of roofing repairs.
Planning your marketing efforts around the weather forecast can be highly beneficial, both for your business and those whose homes have been damaged by the elements. After all, these people will desperately want their roof fixed as soon as possible. It does not even need to be a storm necessarily it could be heavy rainfall or hail.
Alliances With Other Contractors
DIY stores, home improvement businesses, landscaping companies, and handymen are all potential partners. You never know when their customers may need a roofing expert. Supply contractors with brochures or business cards to give to their clients.
Ask them if they would be willing to refer any of their customers in need of roofing repairs to your company. It is a two-way street offer to buy supplies from them or provide referrals in return. Make it mutually beneficial after all, everybody needs more leads.
You May Like: How Long Does The Average Roof Last
How To Find Employees For Your Roofing Crews
Gone are the days of simply posting a Help wanted or Were hiring sign in your window or on your truck, although doing so certainly couldnt hurt!
These days, you need a much more focused, targeted approach that can help you attract and find either experienced roofers or people with the right qualities and work ethic who are eager to learn the trade.
Ideally, your marketing should include both passive inbound and active outbound tactics. Inbound tactics would include posting those signs mentioned above as well as creating the kind of work environment that your current roofing crews will be proud to refer their friends to.
No matter what our profession, we all tend to surround ourselves with likeminded people and colleagues. Your own staff could be your best source for finding talent, one that many companies tend to overlook. Consider developing an incentive program to reward employees for their referrals.
Does your current website include a Careers section with an up-to-date list of job openings available? Be sure to include instructions on how to apply, and make it easy, perhaps with an online application form. Also be very clear about what the position involves, what benefits your company offers and describe any potential opportunities for future advancement.
Here are seven outbound tactics to help you find roofing employees for your business.
Now lets look at each of the above tips in greater detail.
Does Time Of Year Affect Roofing Jobs
According to the site, The Average Cost of Things, courtesy of the Home Buying Institute, across the country one can expect to spend $18,000 on average to replace a roof with asphalt shingles. Use of other materials, like tile or metal will cost more than this. In general, those living in big cities tend to pay more than those in rural areas. Because a roof replacement is expensive, it is something that some homeowners prefer to put off until it is absolutely necessary. Others are interested in finding the best rate around and hiring reliable roofers for the job.
It’s important to note that there really is no season where roof replacements are off-limits. Most roofers can do the job effectively unless the temperature is below freezing or if there is significant rain in the forecast. In fact, planning a roofing job for the middle of the winter actually may work to a homeowner’s advantage. This is typically a slow time of year for some roofers, and they may be anxious to get work this time of year and be willing to negotiate on price. There’s also a good chance that the roofer will not be bogged down with other jobs, enabling the company to start on a home right away. Some roofers prefer working in the colder weather to sizzling up on a roof under the hot sun at another time of year.
Don’t Miss: How To Build A Pergola With Metal Roof
Step : How To Choose A Roofer: Meeting And Evaluating Potential Roofing Contractors
After you have compiled a list of possible contractors, take time to evaluate each one carefully. A professional contractor will be happy to provide any information you may require.
Many homeowners have been mystified by the seeming lack of interest and response from the contractors they call. To get a contractor to respond to your call, tell him you are shopping around, but are only interviewing three contractors, not ten.
A contractor is shopping for good jobs that will make a fair profit and bring future referrals . Many contractors have had experiences with unreasonable or dishonest homeowners. Therefore, they look for warning signs of customer problems during the initial job interview.
Set up a meeting to discuss your needs and their qualifications, and be sure to pay close attention to the attitude of the company representative. Good contractors take pride in their work and will be enthusiastic about the possibility of helping you with your problems. If you feel confident that the contractor is truly interested in your project, ask for the company’s vital statistics-specific business information which will help you make your final decision.
Suggestions for this article should be sent to InspectApedia’s editor at CONTACT, or to the author
Question: What Is The Difference Between A Roof Inspection And A Roof Estimate
One question: what is the difference between a roof inspection and a roof estimate. Do roof inspectors eventually do the work or are they totally independent?
Thank you the wonderful information regarding slate roofing.
My family and I are assessing whether to buy a lovely 1812 Federal style house. Somewhere in 1860 they built an additional floor and a slate mansard roof. The house is located in Ossining, NY and the owners have never really replaced the slate roofing except for the very occasional slate here and there.
So for the most part the roof hasn’t been touched or had any major work since 1860. The attic has some signs of water damage, and the flooring and walls look like they have had severe issues with contracting and expanding so there is warping on the floors and severe cracks on the ceilings and window casings. Could you guys recommend a roofing expert/ inspector for a roof of this style and age near Ossining, NY?
Anonymous by private email 2017/02/24
Reply:
OPINION: The difference between a roof repair estimate and a roof condition inspection depends on who does the inspection.
Home inspectors, professional roof inspectors, and roof inspectors who work for insurance settlements are not people who would do the repair work.
However there are also roofing contractors who will perform a paid roof inspection. It’s typical for the contractor to offer that if you hire them they will credit the inspection cost against the cost of the repair
You May Like: Does American Home Shield Cover Roofs
