Choosing The Right Roofing Contractor
Always get bids from a few roofing contractors before choosing the one thats right for you. You may choose the reasonable, middle-of-the-road bid or the contractor with the lowest price and best availability. With the right budget, you might opt for the roofer with the highest estimate and 20 years of experience installing the type of roof you want.
No matter which bid you choose, make sure your roofer has the right qualifications.
If you already know what type of roofing you want, you may have fewer contractors to choose from in your area. Most roofers can install and repair asphalt shingles but fewer have experience with materials like cedar shake, clay tiles or natural slate. Unique styles like solar shingles or green roofs require specialists who may be hard to find in rural areas.
Door-to-door bids, when a roofer visits neighborhoods hard hit by storms and high winds, can be predatory. If local roofers reach out to you about repairing or replacing your roof, check their license, insurance and references before accepting their bid.
Dont Be Fooled By Roofing Companies Claiming Theyre The Best Or Even From Misleading Reviews
Heres What To Look For When Reading Roofing Company Reviews:
- Third-party verified reviews. At Roofing Louisiana, we invest in an independent, third-party business to authenticate each and every review. They thoroughly investigate each review and can vouch for the authenticity of the reviews from the jobs that we do.
- Imperfect reviews. No roofing contractor can be 100% perfect every single time. Certainly, we try, and we have systems in place that have perfection as our goal. However, despite all our best efforts, we still make some mistakes. If we hide those mistakes from everyone and pretend that we are perfect, then thats going to misrepresent us and who we truly are. If you want perfection, you simply wont find it not in this world. But if you want a roofing contractor that is nationally recognized for excellence, then trust Roofing Louisiana.
If you would like to learn more about the thorough process that we go through to ensure that you have the best possible outcome, give us the opportunity to earn your trust. Give us a call at and let us provide you with a detailed quote and service guarantee.
What Exactly Is A Product Review
First thing first, its important that you realize that people are quite consumer-savvy these days. We would search online until we can find sufficient information to help us decide on a purchase. Based on this behavior, its essential that a product review is written with the readers interest in mind, NOT as an article to push your affiliate links.
Your reader could be a parent, a professional or simply a teenager who all come from different backgrounds. By putting yourself in their positions, youll have a better idea of how a certain product can influence and benefit their lifestyles. Hence, its your job to convey this message as clear as possible in your review.
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Keep It Civil And Friendly
We dont moderate or censor reviews before theyre posted because we trust that the majority of our users have good intentions. But publishing a review online means its public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.
Freedom of speech gives you the right to express yourself, but theres a line between appropriate and inappropriate. At the extreme end, the law prohibits defamatory statements. This includes accusatory statements that are untrue or not yet proven to be true.
If youve had a negative experience, instead of pointing an angry finger, a more credible approach is to adopt a calm, sober tone. Simply explain what took place and leave it to readers of your review to draw their own conclusions. This might also mean that the company in question will be more willing to engage with you to address the problem.
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Effects Reviews Have On A Roofing Business
Online reviews are essentially the new word of mouth, for many people turn to these reviews to get the most up-to-date information about a company before they decide that it is a company that they want to work with. Online review research found that 84% of the people who look for reviews online trust the reviews they read. Many individuals take the reviews that they encounter at the same face value that they would if their friend had told them about the business.
The reviews that you get for your business are going to be the first thing that potential customers read about your business and make a first impression. Of course, you want positive reviews, but you also want reviews that look authentic, so dont delete negative reviews that you receive. Instead, when you get a negative review simply address them and try to remedy the situation for your customer.
Another interesting statistic is that 87% of the population that looks for reviews online look for a three to five-star rating before even contacting the company. This means that your rating does not need to be perfect, but needs to have more positive reviews than negative.
If a potential customer is looking for a quality roofing professional, and they come across your business, but no reviews, they are likely to pass over your company. In fact, they will most likely choose one with a not perfect rating that attempts to make their customers happy over one that has no reviews from their customers at all.
Examples Of Some Good Product Reviews
A good place that I would recommend affiliate marketers to check out before writing product reviews is the Amazon marketplace. You would find ordinary people offering a ton of comments that have all the qualities that Ive just mentioned.
Have a read on this positive review about a dog restraining harness.
Heres another one a negative review on the same type of product.
What do you think about these reviews?
I find them very descriptive, transparent and they gave me a better idea on what to expect if I am buying one for my dog. In other words, they are very helpful. So, emulate that ordinary voice if you will, and youd be surprised how your product review becomes much easier to write and to read.
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What To Include In Your Review
When youre writing your review be sure to express the following:
- What the problem was
- How they solved your problem
- The quality of work
- If possible, include a picture
Think back to when you were doing your own research on the contractor, you likely looked into what other people were saying about them. By leaving an online review youre helping other people with similar problems find a contractor that can provide a good service and encouraging others to share their experiences.
Deliver A Personal Touch
The first 2 ideas involved setting up a few things for your roofing business online. The content strategy should be an ongoing effort that can produce long-term results but, in a way, they are both things that you can do one time and reap dividends for years to come.
This marketing idea for roofing companies involves more of an ongoing effort, but can make a huge impact on how your roofing business is perceived and how eager people are to refer their friends to you.
I dont have to tell you that word of mouth advertising is a potential gold mine.
People take the recommendations of their family and friends very seriously, so any steps you can take to increase referrals could be huge for business.
For Mike Doyle of Rent Like A Champion, a service that allows college football fans to rent homes near campus during game weekends, they set a standard that anytime someone lists a home for rent or reserves a rental home, they get a personal phone call. Mike admits that its been tough to keep up with as theyve grown, but calling to say thanks and ask if there are any questions is something they see as both a customer service and marketing activity.
From the marketing side, having a personal touch helps new customers feel special and feel a connection with your brand. It can also get people talking, which has really helped Mike via the word-of-mouth advertising it has produced.
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How To Respond To Positive Reviews With Examples
Getting online customer reviews on Google, Facebook and Yelp has become one of the most important ways to market your business. In fact, 93 percent of consumers say online reviews impact their purchasing decisions. Thats why its so crucial that you tidy up your online presence and ensure youre putting your best foot forward. Once youve nailed down the process of asking for reviews, its time to make the most out of your positive reviews.
The first step is to actually respond to them. Yes, all positive reviews should be acknowledged and not taken for granted. You will want to thank the reviewer promptly and be concise and authentic. Then, you should include a call-to-action for further marketing purposes. Below, we will break down all of these steps and include example templates to ensure your business is ready to respond to positive reviews with purpose.
Identifies Strong Customer Service Principles
Theres likely not much more important to customers than interactions with businesses that involve gold-star customer service. In fact, U.S. companies lose more than $75 billion annually due to poor customer service. Whether reviewers realize theyre doing it or not, you want them to highlight a positive customer experience and the specific and brand-distinguishing ways that your business goes the extra mile to make customers happy. This will prompt other searching consumers to bring their dollars to you.
On the other hand, poor customer service will prompt customers to leave negative reviewsAmericans tell an average of 15 people about a poor service experience, versus the 11 people theyll tell about a good experience. It will also influence to take their business elsewhere33% of Americans say theyll consider switching companies after just a single instance of poor service. Not ideal.
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Placing A Review Using Your Computer
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In situations where you are asked to provide personal information to enter into a contract with you or to comply with legal requirements, we will make this clear at the relevant time and we will advise you whether providing your personal information is mandatory or optional. We will also detail the possible consequences of not providing your personal information in these situations. In the case of collecting your personal information for our legitimate business interests, we will outline those legitimate business interests at the relevant time.
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Be Ready To Be Googled
People are searching all kinds of things related to roofing in your area. If you were based in Athens, GA, the searches might look like:
Roof repair in Athens
Best roofing companies near Athens
This doesnt include other more tactical searches like how to fix a leaking roof that youd ideally like to show up for.
In order to find these terms, youd need to conduct keyword research. If you can identify the right keywords that arent competitive, your roofing business can easily rank high in the search engine results page.
When it comes to roofing marketing ideas, you need to make sure that at the very least youve claimed your spot as a Google Business.
Its free to do, and should just take a couple of minutes.
The result is that when people look for your business on Google, or when you show up in their results for things like Athens roofers, theyll see more complete and accurate information, as shown below:
When you set up your business profile on Google, youll be able to do things like:
- Respond to customer reviews left on Google
- Add photos of your business or your work
- Add accurate store hours and location information
- Put your best phone number and other contact information
Obviously, Google is a huge player in online search, but they arent the only one. There are a number of business directories and review sites that you should also take the time to sign up for.
How To Hire A Roofing Contractor
When youre ready to hire a roofing contractor, there are two types to consider: independent contractors and roofing companies. There are pros and cons to both. Always compare bids for the best price and check roofer reviews, references and qualifications.
Independent roofing contractors can be helpful for quick repairs. Because they either work independently or with subcontractors, it may take longer to complete large projects, like replacing your old roof. However, they may specialize in a particular style. Hiring an individual can be a risk, but it means youll see and work with the same person for the duration of the project.
Roofing companies are more likely to complete large jobs more quickly, have their work covered by manufacturer warranties, offer discounts or free consultations and work with more materials. However, you may not have the same point of contact for each phase of the project.
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Contractor Review Examples To Copy & Paste
01. They did such a great job and were quick and efficient. Also, our backyard is cleaner now than it was before they came! We would definitely recommend to anyone looking to have their roof replaced.
02. We used to replacement our roof as well as to extend the roof-line over an expanded patio addition. The team did a great job. They showed up on time, worked hard, cleaned up, and completed the projects quickly and as scheduled.
03. has done a wonderful job each time they have done work on our home. Their employees are always on time, professional and work hard to get the job done in a timely manner. I highly recommend for roofing or general repair / construction needs.
04. I have used for two different house roof replacements. They did an excellent job and the work was done in a timely and professional manner. In both cases, worked with our insurance company to make sure we received the coverage that was provided.
05. Thank goodness for , My home looks fabulous. You cant even tell it was a construction sight & they dug 8 feet down to repair the pipes. I Highly recommend!!
06. Top notch Professionals! keep everything on track and was great to work with. This is the roofer everyone needs when working with an insurance company. knew exactly what documents they needed to move the claim forward. We got a great quality roof quickly and they were easy to work with. Thanks
More Contractor Review Examples on the next page