Calculate The Number Of Ground
Take the external dimensions of the house and divide it by 100.
For example, if youre working on a house that is 30 ft. x 60 ft., then the entire area is 1800 square feet . Divide that number by 100 to arrive at 18 ground-level squares.
This is just the flat area. Most homes are pitched, and youll have to account for that in the next step.
Our Other Marketing Services
In addition to commercial roofing lead generation, the marketing experts at Summa Media can also offer a variety of other essential digital marketing tactics for all roofing businesses. These services include:
If your roofing company needs lead generation services and other essential online services, contact Summa Media today to book your appointment with us. Our team is excited to talk to you and find out your business goals for this year and the future! We are happy to answer any questions you may have about the process and how Summa Media can help your business grow even more.
Get Your Business Out There
This one is probably the weakest tip I can give you, but I believe its also one of the strongest. Dont be shy and go all in. I see these mistakes all the time. When small business owners come to me, they just started maybe a year or two ago and theyre just shy. They are afraid to change their title on their Facebook what they do now. They are afraid to tell their friends theyve started a business. They are afraid. They kind of always have a Plan B. If you want to have success right there in the beginning, you have to jump all in. Your closest friends, your closest family are not going to give you a lot of business, but when you make a statement that thats what you do, people will start noticing.
For example, we have a really big Russian community in Minneapolis. I have a lot of realtors who work with me and there is a lot of Russian guys who can install siding and the roofing. But somehow Ive been connecting with them and they started giving me a lot of business. Why? Because I went all in. I make public statements and everybody knows me as a roofer now. If I would be shy, I would not grow fast in the first year. You have to tell people your story, why you do what you do, and its very, very important. If you have a Plan B, Plan A is not going to happen.
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Target Your Online Marketing To Include Commercial Connections
While Facebook can be highly effective for generating residential roofing leads, consider other avenues to connect with commercial contractors, property managers, and other decision makers.
For example, LinkedIn can be effective for building that network. Start by updating the companys page and your personal profilemake sure both highlight how youre different from the competition. Also join a few of the site’s industry or regional business groups they’re an ideal place to ask or answer questions, so you can start building relationships with potential partners and clients.
What Does Your Customer Want
As a roofing business owner or manager, its worth your time to find out the answer to this question. Why? You can spend lots of money on training, equipment, or other resourcesbut it will all be wasted if you direct that time and energy on a factor that doesnt matter to the homeowners you serve.
Instead, invest your roofing companys resources in the right places. Thats right: work smarter, not harder.
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Professional Equipment And Tools
When you hire trusted, qualified roofing contractors to work on your building, you can rely on them using professional, reliable equipment and tools of the trade. We know how to select the right tools based on the nature of the job were working on.
Not every roofing project requires the same equipment. Fortunately, we have a wide variety of cutting-edge roofing tools that we can choose from to use on your project. We also have heavy-duty roofing equipment specifically for use on commercial-grade projects.
Increase Your Website Conversion Rate With A Redesign
One of the best low-cost ways to get more leads is to increase your websites conversion rate with a website redesign.
Heres the truth of it: Yes, a good website can be expensive. However, the return youll get will eclipse the up-front cost.
Ill give you an example. A roofing contractor in the Washington, DC area wanted more roofing leads at a lower cost. After looking at all the options, our specialists discovered a few problems with his website design that hindered quality lead growth.
We had two options: Spend less up-front by ignoring the website issues and going after cheaper roofing leads via pay-per-lead services, or invest in a website redesign to target higher-paying jobs and bump the conversion rate.
Many roofing contractors would go after the PPC and pay-per-lead strategy that guarantees more leads and costs less up-front. Heres the problem most roofing contractors face when they choose that optionsure, theyll get more leads at a lower cost, but you cant control what kind of leads you get.
Ill put it this way. Lets assume your website gets 2,000 visits per month, has a visit-to-lead conversion rate of 2%, and has a lead-to-sale close rate of 25%.
Now, lets see the outcome of taking the pay-per-lead route:
The roofing contractor took our advice and agreed to put his budget into a website redesign.
Guess what happened?
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Tips For Hiring Commercial Roofing Contractors
For many facility managers and property owners, hiring the right commercial roofing contractor may seem like a daunting task. This is completely understandable. It is, after all, a decision that will have long-term consequences on the integrity of your roof and building.
From our experience, hiring the right contractor is just as important as finding the proper roofing solutionso take steps to get it right the first time. But with every commercial roofer claiming to be the best at what they do, how do you determine which one is right for your business?
This guide provides some helpful insights to help you find the most qualified and reputable commercial roofing contractors in your area.
In need of a commercial roofing contractor? Take advantage of our nationwide network of Approved Contractors! to find contractors in your area.
Two: How Roofers Turn These Leads Into Paying Customers
Once a list of leads is created, roofers tend to analyze properties in a few different ways to better understand how they fit into their ideal scope of project.
From there, if theyd like to pursue an owners business, theyll use the property owner contact information available on Reonomy to reach out directly via phone or email.
Analyzing Prospect Properties and Owners
Thanks to a direct Google Maps integration, Reonomy helps you actually see the roofs of prospect properties without having to bounce back and forth to another map online.
You can toggle between Street View and Aerial View to zoom in to see the propertys roof, spin the map to see each side of the building, and click to see the building from straight above.
This will help decipher what type of roof any building has, as well.
Collecting Owner Contact Details
All map images and building measurements can be found in the Building and Lot tab of any property profile.
The tab right next to that one, titled Ownership, is where you can find the phone numbers, email addresses, and mailing addresses of the propertys owners.
With that info, you can either reach out by phone to cold call the owner, or you can start building powerful email and direct mail campaigns.
Optimizing Cold Calls
The most successful cold call campaigns for commercial roofing contractors are conducted by experienced phone marketers and salespeople.
In saying this, by using Reonomy, you know you have a highly qualified call list.
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Do Not Hire A Commercial Roofing Company With The Cheapest Quote
We know that most property owners are always looking for ways to save money and may be tempted to choose a roofer based on cost rather than other factors. We understand how tempting this may be. After all, we all have house projects that we decide to put a band-aid on instead of shelling out the money for the necessary repair.
But when it comes right down to it, quality work costs more. Materials and labor cost more today. Youll benefit from experienced, qualified craftsmen from a licensed roofer that has expertise in your type of roofing system and a proven track record. Its worth it to pay for quality materials and a company that cares about safety measures for their workers.
Even though many property owners immediately look at the written estimate, many factors determine the quality of the job.
What Is A Roofing Bid
A roofing bid, also known as a quote, is a professional document that shows your client the cost and pricing breakdown of their roofing project before they hire you. Roofing quotes include the services your company will provide your clients information, how much each service will cost, additional service notes, and important terms and conditions. Quotes must be approved by the client, and cannot change once agreed upon between the service provider and the customer.
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How To Apply For A Position
How Do You Get Commercial Roofing Jobs
Securing commercial roofing jobs is unlike the process of winning residential roofing jobs. First, there is a wide range of commercial clients that you could choose to pursue. You could work with government agencies, like school boards, police forces or any governmental organization that owns a building. Other roofers will prefer to work with commercial builders, architectural firms, engineering firms or roofing consultants. Each may work on new construction or on roof replacements for existing industrial facilities, large retail buildings or large residential buildings, such as condominiums. Many of these commercial roofing clients advertise when they need roofing work, often publicly on what are called bid lists or tenders. Or they may have a private list of roofers they call to ask for quotes. Many of your clients will have a short list of regular roofers they call for quotes. Getting access to as many of these lists, or making as many connections as possible with those who keep them, is how you get commercial roofing work.
You can also seek to introduce yourself to local organizations that may offer commercial roofing projects. You can attend construction industry events and try to make connections there. Or you can reach out to specific individuals in the businesses directly and ask them to consider a business relationship with you. Mention that you are just looking for the opportunity to offer your bid for jobs.
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Your Contract And Payment Terms
When you start working on commercial roofs, your contract and payment terms should change to reflect the different risks you face and the larger amount on your contracts. First, change your contract to include a contingency clause that covers material price increases. If your manufacturer increases prices between when you quoted the project and when you buy the materials, then you may take a hit to your profit margin. Commercial clients will cover this gap only if you have the clause in your contract. This is a good opportunity to reach out to your lawyer and see what else should change about your contract to protect your business.
Your payment terms will likely need to change to match the industry standard. Youll be paid more money than in residential roofing, but youll also wait longer to receive those payments. Add that to the fact that youll need more money to invest in your next project, and you see how you may run into cash flow problems. Keep an eye on your cash flow projections, carefully note your profitability and have backup options for financing in case you need it.
Commercial Roofer Salary & Outlook
Commercial roofers salaries vary depending on their level of experience, the type of roof they are installing, and the company for which they work.
- Median Annual Salary: $52,500
- Top 10% Annual Salary: $106,000
The employment of commercial roofer is expected to grow slower than average over the next decade.
The need to repair and replace roofs on commercial buildings will result in some job growth for commercial roofers. However, the increasing popularity of metal roofs may limit demand for commercial roofing services because these roofs last longer than traditional roofs and are less expensive to maintain.
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Idea #: Study Dominant Commercial Roofers Throughout The Us
Dont limit your research to roofers in your immediate service area. Go ahead and expand your competitive research to other high-ranking businesses in your state . See if you spot new keyword combinations and helpful design features that your local rivals havent adopted yet. These could be some powerful tools for earning commercial roofing leads.
You can even analyze major industry publications for ideas. Magazines are especially adept at crafting listicle articles, which rank for dozens of relevant keywords. These resources provide valuable insights and guides for potential commercial clients and bring invaluable traffic to your website.
While there are many paths towards ranking #1 in Google, a listicle could earn you a featured article slot. Thats one of the most prestigious awards and positions Google awards in SERPs.
What Is Roofing Markup
Youris the amount you add to the cost of your services to realize a profit. Markup is usually expressed as a percentage. The formula is Profit/Cost*100.
The markup percentage you choose to add to your break-even cost price will depend on your desired profit margin. That is, how much profit you want to earn for this job. The formula to determine your margin is Profit/Sales*100.
A general guideline for pricing roofing jobs is to aim for a margin above the industry average of 6%.
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Finding The Right Commercial Roofer
While some of the practices highlighted in this section may seem like common sense measures, they are still important to point out.
Doing some preliminary research can go a long way towards helping you find the most experienced and qualified commercial roofing contractors in your area. Finding commercial roofers is easy, but properly vetting them is an entirely different matter.
Once you have established a short list of candidates, what are your next steps?
What Does A Commercial Roofer Do
There are certain skills that many commercial roofers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed manual dexterity, physical stamina and physical strength.
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How To Bid On 3x More Commercial Roofing Jobs By Offering A Free Drone Inspection
âTechnology has been creeping into every industry, and commercial roofing hasn’t been left out.When technology creeps in, you can run from it OR you can grab it by the horns and use it to your competitive advantage.âIn this article – I want to give you a new competitive advantage.A new way for your commercial roofing company to stand out.A new way for your commercial roofing company to deliver more value.A new way for you to generate a steady stream of commercial roofing leads and bid on more commercial projects.âThe beautiful thing about business is that you donât need to be 10x better than the next guy to do really well.âYou just need a slight-edge… to be 10% better than the average and it’s enough to get incredibly different results.
Commercial Roofer Job Description Example
At , we provide top-quality commercial roofing services to businesses in the area. We are looking for an experienced commercial roofer to join our team. The ideal candidate will have experience with a variety of roofing systems and materials, and will be able to install, repair, and maintain roofs according to industry standards. He or she will also be responsible for safety on the job site and will be required to wear personal protective equipment at all times. The most successful candidate will be hardworking, detail-oriented, and safety-conscious.
Duties & Responsibilities
Required Skills and Qualifications
- High school diploma or equivalent
- 3+ years commercial roofing experience
- Valid drivers license with clean driving record
- Ability to lift 50 pounds regularly and 100 pounds occasionally
- Comfortable working at heights
- Willingness to work long hours, including weekends and holidays as needed
- Strong attention to detail
- Associates degree or vocational training in roofing or related field
- 5+ years commercial roofing experience
- OSHA 10-hour certification
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